Marketing Electronics on TechSplicit with George Bournazian
By Bolaji Ojo
Marketing Electronics Podcast: Episode II
Guest: George Bournazian, Founder and CEO, All Business Marketing
In the fast-evolving world of electronics marketing, few voices carry the breadth of firsthand experience and insight as George Bournazian. As founder and CEO of All Business Marketing, George draws from more than 35 years at the intersection of engineering, sales, and marketing, offering a rare perspective on how the electronics industry has transformed, from the days of handshake deals and trade shows to the digital, data-driven reality of today.
In this episode of the Marketing Electronics Podcast at TechSplicit, George joins Editor-in-Chief Bolaji Ojo and Editor-at-Large Mike Markowitz for a candid, wide-ranging discussion. From his early days at Clarkson College of Technology to leading marketing and sales organizations at industry giants, George shares practical lessons learned. These include the enduring value of face-to-face connections, the changing relationship between sales and marketing, and why credibility and data are more crucial than ever for marketers in the electronics space.
Listeners can expect not only compelling stories about industry disruptors, global business shifts, and personal advice for marketing professionals, but also actionable best practices for companies navigating today’s competitive environment. As George puts it, the more you know about your customers and target customers, the more successful you’ll be with less money to spend doing it. This is a message that resonates deeply today in an era of shrinking marketing departments and rising expectations.
Click below for the podcast with George Bournazian.
Bridging sales and marketing
Throughout the conversation, George emphasizes the interdependency between sales and marketing — a relationship he believes has weakened to the detriment of the industry. He argues that successful marketing requires an intimate understanding of the challenges faced by salespeople, gained only through real-world experience, and cautions against the isolation of marketing from critical business operations like manufacturing and direct customer engagement.
The podcast addresses the complexities brought by globalization, digital transformation, and shifting budgets. George discusses best practices that have helped companies thrive despite industry disruptions. These best practices include building robust contact databases and implementing advanced marketing automation. His stories illustrate that companies who invest in seamless collaboration between their sales and marketing teams are best poised to turn buyer insights into actionable growth strategies.
Looking ahead
As marketing budgets shrink and the pace of change accelerates, George’s advice is both pragmatic and optimistic. He urges marketing departments to regain credibility by effectively tying their activities to measurable business outcomes and to use every tool available, especially data and firsthand product knowledge, to anticipate customer needs.
For leaders in electronics, this episode is a timely guide to navigating uncertainty and ensuring marketing remains a driving force in organizational success.
Watch the full podcast below:
Bolaji Ojo is publisher and editor-in-chief of TechSplicit. He can be reached at bojo@techsplicit.com.
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