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Synaptics AI Platform

Synaptics’ Wedge in Edge AI is ‘Astra’

Synaptics wants to incorporate AI in a host of easy, ubiquitous, and everyday IoT devices.
Chris Van Dan Elzen, vice president, radar at Magna (left) and Tom Herbert, director, product strategy at Magna

Magna: ‘Let’s Start Saving Lives … Today’

Vehicle safety isn’t just about the performance of individual sensors. It’s all about the whole vehicle. Magna, which acquired Veoneer this year, believes it has a leg up.
Lars-Åke Ragnarsson, Imec program director

Imec Tackles Chip Industry’s Carbon Conundrum

The semiconductor R&D hub aims to reduce the biggest source of carbon emissions: high-volume chip manufacturing.
Can Chinese Chiplets Dodge Export Controls?

Can Chinese Chiplets Dodge Export Controls?

Updated U.S. export controls include new language restricting certain approaches to implementing emerging chiplet technology.
Renesas’ Automotive Future: Go Big on Chiplets

Renesas’ Automotive Future: Go Big on Chiplets

Renesas’ automotive plans now include high-performance SoCs, Arm-based MCUs and chiplets

At Cruise, What’s Said Internally Counts a Lot

Crisis management 101. What should Cruise be doing right now? We talk to communications expert Jackie Erickson.
Behind His Illustrious Career, Who's Jim Keller?

Behind His Illustrious Career, Who’s Jim Keller?

Jim Keller Part 1: Early Days in Computing
Can Chiplets Make SoC Design into Child’s Play?

Can Chiplets Make SoC Design a Child’s Play?

Some constraints must still be resolved if chiplets are to achieve the initial vision behind them. Innovations will eliminate the challenges but can a business case be made?
Apple is leaning hard on its suppliers to help achieve the iPhone giant’s 2030 net zero goal.

Ask Not What Apple Net Zero Can Do For You …

Apple is leaning hard on its suppliers to help achieve the iPhone giant’s 2030 net zero goal. How’s that going?
AV Altruism

Autonomous Altruism

AV developers are driven by goals that aren’t exactly the same as what the rest of society want. It’s time to acknowledge that difference.
AV Technology Is Not s Bowl of Cherries.

AV Technology Is Not a Bowl of Cherries

Cruise’s problem is now everyone’s problem. To restore trust in automation, every AV company must develop transparency playbook, before running any plays.
Arm Up, RISC-V Down, But The Real Loser Is x86

Arm Up, RISC-V Down, But The Real Loser Is x86

Arm and RISC-V are locked in a struggle for market share that will also impact Intel and its x86 architecture
Intel Stakes Out a Sustainable Future

Intel Stakes Out a Sustainable Future

Intel’s Todd Brady is implementing the chip maker’s sustainability agenda. Will other manufacturers follow its lead?
Bryan Reimer, research scientist in the MIT Center for Transportation and Logistics.

Cruise’s Survival Hangs in The Balance

Cruise should reassess, improve safety, transparency and trust in the system. But what if there’s not enough money to pay for all those good deeds?
G.M. in S.F.: Cruise in for a Bruisin

G.M. in S.F.: Cruise in for a Bruisin’

Uber Killed a pedestrian in 2018. Cruise, this month, mauled a woman hit by another vehicle and dragged her for 20ft. How’s that for AV progress?
Nvidia-Arm: Where is this Relationship Headed? Ojo-Yoshida Report

Nvidia-Arm: Where is this Relationship Headed?

Nvidia has a 20-year Arm license and it is being used in ways that will be disruptive to the PC market and in other ways yet to be revealed.
Olofsson’s Dream: A Plug & Play Chiplet

Olofsson’s Dream: A Plug & Play Chiplet

‘Lego block’ is the favored metaphor in chiplet discussions. Zero ASIC claims that it’s the first in the industry to reach ‘Lego-Land.’
Apple CEO Tim Cook in conversation with Mother Nature.

Can TSMC Meet Apple’s 2030 Net-Zero Pledge?

This is a story about Tim Cook, Mother Nature and the TSMC Dragon. To build a sustainable future, something must give.
PROPHESEE Event-Based Metavision GenX320 ZinnLabs Eye Tracking

Prophesee Emboldens Its Mass Consumer Outreach

Prophesee is searching for customers for its neuromorphic vision systems. Success could result in it becoming a $1 billion enterprise. Will that day come soon?

Pet Robots vs Robotaxis

The basic philosophy of pet robots helps to explain the potential benefits of a future partnership model between a human and a machine.