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Microchip: Could This M&A Predator Become Prey?
Buy or be bought. That is the future Microchip must contend with now.

Microchip Forges Strategies on MCUs, Analog, Power
In Microchip’s definition, the microcontroller provides control functions. But peripherals – analog, memory, and connectivity – that surround it is what differentiate it and define specifications.

Microchip: Preserving Corporate Culture After M&A
Through acquisitions, Microchip has gained not just markets and product lines, but people. “We have a commitment to the people,” says the company’s senior vice president. “We don’t get rid of them.”

Microchip CEO Pursues ‘Bowling Pin’ Strategy
Ganesh Moorthy discusses Microchip’s plan to pick off the adjacencies of its core products, bulk up capabilities with more peripherals, and create a strong presence in broader embedded markets.

Intel Pans Inward for Foundry Boss; Is Tower Deal in Trouble?
Intel forges ahead with foundry plans despite delay in regulatory approval for Tower Semiconductor purchase.

Robocar No Longer Drives Nvidia GTC
At Nvidia’s GPU Technology Conference (GTC) this week, the shiniest new object was ChatGPT. Autonomous driving is already an old story.

Podcast: How to Build a ‘Human-Centered Vehicle’
Do carmakers actually know how their automation features are being used by people who drive?

Get Ready for UX-Defined Vehicles or Not
I crave a car that gets me. It knows not just static information – my in-vehicle entertainment preferences – but can dynamically adjust the level of information I need while driving.

The Ultra Question for Ultra Cruise
If GM says it’s safe for me to let the wheel go while fussing on my makeup, let’s see the data.

Nvidia: Not ‘Just a Chip Company’ Anymore
Nvidia subtly shifts business model, stakes future on AI.

IoT Chip Suppliers Race for a Better Mousetrap
The battle over development tools to accelerate software/hardware co-design heats up among semiconductor companies

Cellular IoT: Can a Startup Revive a Stagnant Market?
Blues Wireless takes on the challenge of lowering barriers for cellular IoT developers—on both technology and business fronts

Deep Learning, As You Know It, Will Never Be Good Enough to Trust
We’re running into a brick wall.

Microchip: Riding RISC-V All the Way to New FPGA Platform
Five years after acquiring Microsemi, Microchip faces a bigger question: How can it advance FPGA architecture against competitors without diluting the legacy of an inherited technology?

Examining Tesla’s Claim on Drastic SiC Reduction
We asked Yole Intelligence to analyze what Tesla’s claim entails and the future of the SiC market.

Love Has No Algorithm
When AI advocates discuss their specialty, they lay stress on the second word. It is wiser, however, that the rest of us focus, and dwell protectively, on the artificiality of AI.

Automation in Cars: Promises & Fallacies
Panelists will speak on the growing confusion over different SAE levels, regulatory and legal challenges, and consumer protection.

Podcast: RISC-V Has Crossed the Chasm
Even a conservative company in, say, automotive, has become receptive to RISC-V, Codasip’s CMO Rupert Baines tell us.

The Man Who Put Renesas Back on The Global IC Map
During our conversation in Tokyo, Hidetoshi Shibata who took the helm of Renesas at age 46 in 2019 remained optimistic, forthright, and even self-deprecating.

Renesas Aims High but Industry Cycle May Take a Toll
The new Renesas wants all the trappings of a valuable chipmaker — by 2030.
Partner Content
Accelerating IoT Innovation with Pre-Certified Wi-Fi Modules
Irvind Ghai, vice president of Wi-Fi Solutions, Silicon Labs