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Silicon Shield Gives Way to Silicon Alliance

Can Silicon Alliance Survive What Broke Taiwan’s Silicon Shield?

By Bolaji Ojo

What’s at stake:

Taiwan’s political and business leaders adopted the Silicon Shield as a concept that would protect the island from geopolitical interference. Supply shortages and the renewed interest in localized chip production globally exposed the weakness of the Silicon Shield. Industry executives wary about restrictions on global collaborations are floating the idea of a Silicon Alliance of friendly nations. That concept, too, may fall victim to the landmine of national interests.

Did the global semiconductor industry jump from the frying pan into the fire?

This question is being raised as observers contemplate the expansive involvement of national and regional governments in the semiconductor value chain and the impact on the chip market’s traditional R&D, sales and operating structures.

Global collaboration, a fundamental pillar and growth driver for the semiconductor industry, is seen as coming under threat with governments and regional bodies trying to insulate their supply chains against geo-political threats and other instabilities, including economic dangers arising from uncontrollable shortages.

At industry events, chip executives are expressing reservations about the actions of national governments that they believe have imposed severe restrictions on collaboration activities in the areas of R&D, product exports, other procurement activities, manufacturing, foreign employment, IP and advanced production equipment.

While governments have always been involved in the semiconductor business, observers said they have assumed a more aggressive posture since the end of the Covid-19 pandemic. Somewhere in the rush to insulate their supply chains against shortages and manufacturing instabilities, the world’s leading economies have taken actions and made pronunciations that executives believe threaten to jeopardize the industry’s long-term health.

Read More »Can Silicon Alliance Survive What Broke Taiwan’s Silicon Shield?
Can Ceva Ignite Yet-To-Explode TinyML Market?

Can Ceva Ignite Yet-To-Explode TinyML Market?

By Junko Yoshida

What’s at stake:
TinyML in embedded systems can be implemented many ways, often by leveraging beefed-up MCUs, DSPs, AI accelerators and Neural Processing Units (NPUs). The lingering dilemma is how best to develop embedded systems with machine learning that could fit in the budget of TinyML.

Almost every new technology overheats its industry’s imagination, followed by an announcement flood, promising new tools, software and hardware – all of which fuels dreams of rapid market growth and big volume sales.

Then, reality.

TinyML has reached this moment.

Read More »Can Ceva Ignite Yet-To-Explode TinyML Market?
Industry Pivots from Self-Driving to Software-Defined

Industry Pivots from Self-Driving to Software-Defined

By Junko Yoshida

What’s at stake:
Eager beavers in the auto industries skipped some fundamental technology and business steps in their rush to bring autonomous vehicles to the market. As they go back to the drawing board, can OEMs redesign an E/E vehicle architecture for SDVs that speeds up automotive innovation? 

There is ample evidence that the heralded rollout of advanced autonomous vehicles has stalled. By any measure, it isn’t “just around the corner.”

Although I hesitate to knock the engineering community’s ambitions to develop vehicle autonomy, I can respectfully suggest that tech suppliers, automakers, thinktanks, politicians, marketers and media come clean on AVs. A collective intellectual dishonesty has blinded us to the reality that autonomous vehicles were never close to being ready for prime time. The result is a pervasive consumer distrust in self-driving cars.

Read More »Industry Pivots from Self-Driving to Software-Defined
First, Software-Defined Sensors, Then SDVs

First, Software-Defined Sensors, Then SDVs

By Junko Yoshida

What’s at stake:
The concept of software-defined vehicles for whole-vehicle architecture is the automotive industry’s hot topic. But SDVs, for most OEMs, are still in early development. Nonetheless, “software-defined sensors” appear to have traction among carmakers. Why?

Software-defined sensors are going commercial way ahead of software-defined vehicles. This is because OEMs are now required to develop cars compliant with federally mandated Automatic Emergency Braking (AEB) rules, including Pedestrian AEB in low light.

Carmakers must pass tests of minimum performance criteria and meet a National Highway Traffic Safety Administration (NHTSA) timeline.

OEMs are seeking an answer in “software-defined” sensors, largely because it might enable them to pass AEB tests without adding new sensor hardware such as thermal cameras or lidars.

Read More »First, Software-Defined Sensors, Then SDVs
FIGURE 1: Standard EV Charger Connects to an EV’s On-Board Charger

Microchip On-Board Charger Solution for EVs

The adoption of electric vehicles worldwide necessitates effective charging solutions. This white paper examines the fusion of Microchip’s dsPIC33 Digital Signal Controllers (DSC) with Silicon Carbide (SiC) technology, which offers a comprehensive system solution and systemic design approach to develop an on-board charger (OBC).

Nvidia Overshadows The Chip Indusry's Growth Malaise

Nvidia Overshadows The Chip Industry’s Growth Malaise

By Bolaji Ojo

What’s at stake?

Notwithstanding the excitement about AI, the chip market is in a state of disquiet. Nvidia Corp.’s soaring revenue and valuation conceals the unpleasant reality that growth is either negative or unremarkable for most chipmakers. This raises questions about the strength of the recovery expected for 2024 and 2025.

Nvidia Corp. and its shareholders can be forgiven for seeing only green and lush semiconductor turfs while many of its peers drift through a parched field.

In today’s semiconductor industry, thriving and struggling enterprises exist side by side, their varied experiences masked by the laws of averages. On the AI chips side, demand has overwhelmed supply while the other side is swimming in a glut of inventory.

Seen as a whole, though, the chip market is readying for another year of record sales. But is this another mirage, a regular feature of an industry notorious for its unreliable prognostications?

Read More »Nvidia Overshadows The Chip Industry’s Growth Malaise
Microsoft and Apple’s AI-Mighty Algorithm

Microsoft’s and Apple’s AI-Mighty Algorithm

By Junko Yoshida

We still don’t know a whole lot about what AI PC exactly does. Nor do we understand what consumers should expect. 

One thing is clear. Afflicted with AI fever, the tech industry that contributed to creating AI PCs and Copilot+ PCs is overtly jubilant. 

Fueled by AI’s explosive growth and pressured by Wall Street, business and tech-world CEOs are eagerly styling themselves as passionate users and advocates for AI.

Intel Corp. CEO Pat Gelsinger compares AI PC’s impact to Wi-Fi’s emergence on Intel’s Centrino platform. Lisa Su, CEO of Advanced Micro Devices Inc., told reporters last week that she’s “an avid user of GPT, Copilot too.” She added that AMD wants “to put AI through the development pipeline, as well as marketing, sales, HR, all of those. It is going to be AI everywhere.”  

Given this enthusiasm among smart executives, seriously, what could go wrong?

Read More »Microsoft’s and Apple’s AI-Mighty Algorithm