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Pa. Bill Is a Gift to AV Firms

By Junko Yoshida

What’s at stake?
Rules of the road for driverless cars are framed, set and promoted by the autonomous-vehicle (AV) industry at the state level. Senate Bill 965, just voted out of the Pennsylvania State Senate’s Transportation Committee, is a prime example. The bill offers blanket authorization for testing and deploying AVs with or without safety drivers, establishing a playbook tech companies can use state by state to advance their agenda. Unintended consequences include exposing local communities to unnecessary safety risks, while leaving thorny liability issues to be settled in costly litigation, a burden that hits low-income populations hardest.

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Cruise in San Francisco

Where Are Robotaxis and Robovans Going?

By Egil Juliussen, PhD

What’s at stake?
The growth of ride-hailing services has made robotaxis the favorite opportunity for driverless vehicles. By comparison, fixed-route robovans have seen only moderate investments and limited startup activities. AVs for personal use have the most complex usage pattern and need much lower purchase prices. It’s instructive to take a closer look at key players, technology complexity, use cases, standards, regulations, AV hardware and software platforms in order to understand the lay of the land.

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Argo and VW in Munich

Is There a Business Case for Robotaxis and AV Shuttles?

By Junko Yoshida

What’s at stake?
The potential stakeholders in the emerging AV bus and taxi business are many, but thus far tech companies have driven the narrative, and a solid business case for robotaxis and roboshuttles has yet to be demonstrated. The good news is that robotaxi operators will have many knobs to turn as they fine-tune their operations. The bad news is it remains unclear how much fine-tuned market knowledge they already have. If they don’t have it yet, where they can get it?

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Futurama, New York World's Fair (1939)

Car Culture Morphs into High-Tech Car Dependency

By George Leopold

What’s at stake?

Peter Norton

The Ojo-Yoshida Report spoke with author Peter Norton to discuss his latest book, Autonorama: The Illusory Promise of High-Tech Driving. Norton, an associate professor of history in the Department of Engineering and Society at the University of Virginia, coined the term Autonorama as a “technofuturistic” label for decades-old auto industry marketing that now promises a driverless future. We’ve seen this show before, Norton argues, and, as in the past, it won’t deliver safe, sustainable “mobility solutions.” The author pulls no punches in documenting decades of unfulfilled auto industry promises, tracing the history of car dependency and its transition to high-tech car dependency, and offers recommendations for more efficiently transporting people to and from their destinations.

Here’s our conversation with the author Peter Norton.

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AV shuttles, many trials and many interations

What Decades of Roboshuttle Misfires Teach Us

By Junko Yoshida

What’s at stake?
If you’ve been convinced that autonomous vehicles are the future for transportation systems, take a hard look at the humble roboshuttle, an early proving ground for AV concepts. Highly automated buses and shuttles have been around for a couple of decades, but few of those deployments have made it past trials to become sustained commercial enterprises. The self-driving van’s boxy build and plodding pace often get the blame for the riding public’s indifference. Unless developers and municipalities start paying proper attention to transportation market fundamentals, however, it may be naïve to assume that robotaxis will fare any better. We believe the chronic malaise of the roboshuttle business holds lessons for the broader AV industry.

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Who Does the Plumbing for IoT?

Who Does the Plumbing for IoT?

By Junko Yoshida

What’s at stake?
At CES 2022, the IoT community was giddy over Matter, the new IoT application layer that unites wireless devices in a smart home. While Amazon, Google, Apple and Samsung are Matter’s headliners, who does the plumbing for the Internet of Things? Devils linger in the details.

The interoperability of consumer devices – whether installed in “smart homes” or traditional dumb houses – has long been a tough nut to crack.

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Straight From the Heart: Startup Celtro Eyes Self-Powered Pacemakers

Straight From the Heart: Startup Celtro Eyes Self-Powered Pacemakers

By Adele Hars

What’s at stake?
The pacemaker envisioned by Celtro is both leadless and battery-free. The company sees a big market opportunity, but there are miles to go to get there. A prototype is three years away.

Every year, about a million people around the world get a pacemaker implant – and every single one of those implants is battery powered. Celtro, an early-stage startup in Dresden, Germany, aims to create a new generation of pacemakers that run on energy harvested continuously and directly from the biochemical reactions that produce energy in cardiac cells.  Following Celtro’s recently announced seed-funding round, the Ojo-Yoshida Report had the opportunity to speak with the CEO, Gerd Teepe.

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Mobileye Radar Image

Imaging Radar Gets a Second Look for AVs

By Junko Yoshida

What’s at stake?
Mobileye is promising “true redundancy” for Level 4 consumer autonomous vehicles by adding a subsystem that pairs a single LiDAR with a blanket of software-defined radar sensors. The company believes its new 4D imaging radars will be pivotal in the push to L4, and the market indeed appears to be giving radar a second look. Given the rise of competing approaches and LiDAR’s installed base in L2/L2+ cars and robotaxis, the challenges for Mobileye are its own aggressive timetable and the relative cost and complexity of its approach.

At the Consumer Electronics Show this month, the auto industry got a dose of reality and a fresh outlook on what’s in — and what’s in store — for the automotive sensor market.

What’s in? Imaging radar.

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Amnon Shashua, Mobileye CEO, at CES 2022

Mobileye Consumer AV Push: Facts Behind the Math?

By Junko Yoshida

What’s at stake?
The AV industry has generally come to accept that the highly automated vehicle market will start with robotaxis, scheduled for rollout one city at a time. Consumer-owned AVs without human drivers are believed to be years — some say decades — away. But Mobileye, whose parent company Intel plans to take it public later this year, is pushing an aggressive timetable for consumer AVs, warning the industry that consumer and industrial AV development must proceed in tandem if both sectors are to succeed. For now, OEMs are left with the daunting task of checking Mobileye’s math.

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