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Can Ceva Ignite Yet-To-Explode TinyML Market?

Can Ceva Ignite Yet-To-Explode TinyML Market?

By Junko Yoshida

What’s at stake:
TinyML in embedded systems can be implemented many ways, often by leveraging beefed-up MCUs, DSPs, AI accelerators and Neural Processing Units (NPUs). The lingering dilemma is how best to develop embedded systems with machine learning that could fit in the budget of TinyML.

Almost every new technology overheats its industry’s imagination, followed by an announcement flood, promising new tools, software and hardware – all of which fuels dreams of rapid market growth and big volume sales.

Then, reality.

TinyML has reached this moment.

Read More »Can Ceva Ignite Yet-To-Explode TinyML Market?
First, Software-Defined Sensors, Then SDVs

First, Software-Defined Sensors, Then SDVs

By Junko Yoshida

What’s at stake:
The concept of software-defined vehicles for whole-vehicle architecture is the automotive industry’s hot topic. But SDVs, for most OEMs, are still in early development. Nonetheless, “software-defined sensors” appear to have traction among carmakers. Why?

Software-defined sensors are going commercial way ahead of software-defined vehicles. This is because OEMs are now required to develop cars compliant with federally mandated Automatic Emergency Braking (AEB) rules, including Pedestrian AEB in low light.

Carmakers must pass tests of minimum performance criteria and meet a National Highway Traffic Safety Administration (NHTSA) timeline.

OEMs are seeking an answer in “software-defined” sensors, largely because it might enable them to pass AEB tests without adding new sensor hardware such as thermal cameras or lidars.

Read More »First, Software-Defined Sensors, Then SDVs
Nvidia Overshadows The Chip Indusry's Growth Malaise

Nvidia Overshadows The Chip Industry’s Growth Malaise

By Bolaji Ojo

What’s at stake?

Notwithstanding the excitement about AI, the chip market is in a state of disquiet. Nvidia Corp.’s soaring revenue and valuation conceals the unpleasant reality that growth is either negative or unremarkable for most chipmakers. This raises questions about the strength of the recovery expected for 2024 and 2025.

Nvidia Corp. and its shareholders can be forgiven for seeing only green and lush semiconductor turfs while many of its peers drift through a parched field.

In today’s semiconductor industry, thriving and struggling enterprises exist side by side, their varied experiences masked by the laws of averages. On the AI chips side, demand has overwhelmed supply while the other side is swimming in a glut of inventory.

Seen as a whole, though, the chip market is readying for another year of record sales. But is this another mirage, a regular feature of an industry notorious for its unreliable prognostications?

Read More »Nvidia Overshadows The Chip Industry’s Growth Malaise
AI Forces 'Interconnects' Outside the Box

AI Forces ‘Interconnects’ Outside the Box

By Junko Yoshida

What’s at stake:
Ai is disrupting the electronics industry. Increasingly diversified AI workloads are triggering seismic changes in the architecture of chips, boxes and data centers. Synopsys explains how AI is shortening PCIe spec cycles and discusses the role of next-generation interconnects in AI-driven data centers. 

The tech industry understands AI’s voracious appetite for more data, computing power and memory, and is coping — sort of. But so far not discussed enough are “interconnects” inside a box that have to migrate outside the box.

“In the world of interconnects, we are beginning to hit the laws of semiconductor physics,” said Manmeet Walia, executive director, mixed-signal PHY IP, Synopsys, in a recent interview with the Ojo-Yoshida Report. In contrast, “with compute, you can still go faster by leaning on Moore’s Law. Or, if you can’t go any faster, you can start parallelizing processing.”

Interconnect speed is now clearly trailing compute, according to Walia. Worse, doubling the bandwidth of an interconnect – from 64 gigabits to 128 gigabits per second, for example – does not just double complexity. It introduces “an exponential increase in complexity,” he noted.

Read More »AI Forces ‘Interconnects’ Outside the Box

ST & Wolfspeed: A Tale of Two SiC Suppliers

By Junko Yoshida

What’s at stake:
The contrast between ST and Wolfspeed couldn’t be starker. Did Wolfspeed, focused intently on leading the transition from 6- to 8-inch SiC wafers, underestimate Chinese wafer makers? Or, too busy satisfying multi-year wafer contracts with SiC device vendors such as Infineon and Renesas, did Wolfspeed fail to see that profitability in the business has already moved on from wafers to devices? We pick the Yole Group’s brain to learn what ST has done comparatively better.

STMicroelectronics last week unveiled its plan for a new 8-inch SiC manufacturing facility in Catania, Italy. That site will become an integrated hub for ST’s comprehensive SiC operations, from wafers to testing and packaging devices.

This move is monumental.

Above all, it paves ST’s path to become, over the long run, a genuine leader on the SiC market.

Read More »ST & Wolfspeed: A Tale of Two SiC Suppliers
AI Sends AMD and Lisa Su Back to the Drawing Board

AI Sends AMD and Lisa Su Back to the Drawing Board

By Bolaji Ojo

What’s at stake?

AMD under Lisa Su is facing a pack of even more formidable foes than it did when it was slugging it out with Intel in the microprocessor market. Artificial intelligence has redrawn the competitive landscape and AMD is again in a disadvantageous position, playing catchup. Can it maintain the sales and valuation growth momentum created by CEO Su or will it spend many more years again fighting to become a viable player in the AI market?

Lisa Su cannot take victory laps.

Despite obvious winnings, the AMD chairman, president and CEO, cannot afford to take a break from the task of revitalizing the semiconductor supplier she has now led for 10 years.

On Monday, Su was in Taiwan announcing the launch of AMD’s newest artificial intelligence (AI) processors and explaining its strategy for taking on Nvidia Corp. in the battle for dominance of the emerging market.

It’s a story the market is eager to understand following the massive breakout of AI and the emergence of Nvidia as the leading vendor serving data centers, hyperscalers, cloud services vendors and other manufacturers in the sector. The question Su cannot yet answer, though, is how AMD will fare in this new competitive environment where it faces big and equally thirsty competitors.

Read More »AI Sends AMD and Lisa Su Back to the Drawing Board

In SDVs, IBM Has Honda’s Back

By Junko Yoshida

What’s at stake:
The emergence of software-defined vehicles (SDV) compels OEMs to rethink their long-term software and hardware development strategy for future vehicles.

The complexity of architecting an SDV is overwhelming, to say the least, for most carmakers and tier ones.

The challenge of making an SDV software-defined isn’t just about adding communication links that enable over-the-air updates. Nor is it about beefing up the car’s central compute capability and reducing its ECU population.

The whole vehicle architecture has to be redefined to enable the [zonal] boxes inside a car to communicate, share resources and run different workloads.

This is akin to the evolution of a data center, in which all elements of the infrastructure, including networking, storage, CPU and security, are virtualized through abstraction, thus allowing resource pooling and automation to deliver infrastructure as a service.

Read More »In SDVs, IBM Has Honda’s Back
Chip Wars: How Far Will America Go to Win?

Chip Wars: How Far Will America Go to Win?

By Bolaji Ojo

What’s at stake?

America is taking the gloves off in its battle with China over semiconductor innovations and manufacturing. The hostilities have moved beyond advanced processes and leading-edge chip production equipment. This is geopolitics writ large, a fight for dominance, economically and politically, of one entity by the other. Is the US willing to inflict pains on American and allied enterprises to achieve its objectives of forcing China to “play fair” and bow to America’s “supremacy”?

The Imperial Presidency struck again.

Export licenses that the Biden administration issued to Intel Corp. and Qualcomm Inc. for sales of semiconductors to Huawei Technology Inc. were scratched on May 7, signifying a widening of its ongoing rift with China. It is a presidential election year in the US and contentious issues – such as trade with China – are fair game. Technology enterprises at home and above should brace themselves.

Read More »Chip Wars: How Far Will America Go to Win?
Wait! Wasn’t AEB Already Solved?

Wait! Wasn’t AEB Already Solved?

By Junko Yoshida

What’s at stake:
Automatic Emergency Braking (AEB) is a safety function already enabled by robotaxis.  It’s also in the ADAS package featured in many new vehicles. So, how come carmakers are suddenly worried about complying with requirements – both on deadline and performance – newly mandated by NHTSA?

The Autonomous Vehicle (AV) industry has long spun the fairy tale that fully automated vehicles, just around the corner, will start saving people’s lives in droves.

But it’s 2024 now and that corner is not in sight.

Meanwhile, in another hitch for the automotive industry, the National Highway Traffic Safety Administration (NHTSA) has handed down a final mandate for automatic emergency braking (AEB) in all passenger cars and light trucks by September 2029.

Read More »Wait! Wasn’t AEB Already Solved?
Western Car OEMs’ New Motto: ‘Copy China’

Western Car OEMs’ New Motto: ‘Copy China’

By Junko Yoshida

What’s at stake:
Why are incumbent automakers flocking to China? Gaining a share in China – now the world’s largest automotive market – is an obvious reason. But there’s another, bigger reason. They want Chinese partners.

Auto OEMs in the West know they need the nimbleness and daring necessary to build cars at a 12-18-month design cycle, faster than the current cycle of several years.

In short, they want to copy China.

Read More »Western Car OEMs’ New Motto: ‘Copy China’