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pedestrian safety NCAP NHSTA

‘Road Safety for All’ Raises Stakes for Automakers

By Junko Yoshida

What’s at stake?
Simply cramming a mess of new, automated features into cars is hardly an automotive safety panacea. A more likely remedy is the U.S. traffic-safety agency’s proposed updates on a New Car Assessment Program. At issue is road safety for everyone, both inside and outside the vehicles, including pedestrians and other vulnerable road users.

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automotive electronics CPU MCU

NXP Drives Automotive Chip Race Without Big Brains

By Junko Yoshida

What’s at stake?
There is, indeed, a growing acceptance that big-brain chip suppliers – Nvidia, Qualcomm and Intel/Mobileye – have already won the architecture battle for highly automated vehicles. Does that mean traditional automotive chip companies have surrendered? To the contrary. They still seem to be scheming for new angles to keep themselves relevant or beat rivals. Where in this turmoil will NXP’s new real-time automotive processors fit?

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fabless semiconductor production and IDM

The Fabless Semiconductor Model is Flawed

By Bolaji Ojo

What’s at stake?
Fabless semiconductor companies have contributed to the industry’s growth but they’ also added to its complexity with their unwillingness, until now, to shoulder a larger part of the financial burdens associated with making their products. That is changing as a result of today’s acute shortages. The lessons learned now must not be discarded when the shortages ease.

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Edge AI computing

Truth About Edge AI in MCUs: Is It Worth It?

By Junko Yoshida

What’s at stake?
Despite all the rhetoric about the artificial intelligent of things (AIoT), implementing AI inference in MCUs is still a stretch. Edge AI is “economically constrained as much as… physically constrained,” according to a market analyst. At stake is the future of MCU suppliers and AIoT OEMs. How long are they willing to stay in the game and how much are they investing?

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Arm ecosystem

Will Arm Risk RISC-V?

By Junko Yoshida

What’s at stake?
Andes Technology, a Taiwanese CPU core IP company, began phasing out its proprietary processing architecture in favor of RISC-V in 2015, as it prepared to go public. Is adding RISC-V an option for Arm before its planned fiscal-2022 IPO? While Arm’s too-big-to-fail ecosystem makes this notion unlikely, can Arm convince investors and shareholders that it can continue to grow without an open-source instruction set architecture (ISA)?

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Renesas Kofu fab

Renesas Looks to Resurrect Chip Production in Japan

By Junko Yoshida

What’s at stake? 
Renesas is upping its stakes in power electronics at a time when all suppliers are beefing up production capacity. At stake is Renesas’ future. Can its use of 300mm wafers create enough of an edge to restore its manufacturing clout? More important, where is Renesas’ long-term plan to address the future of power electronics namely, SiC and GaN? 

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Chips Act: Europe’s Ambitious R&D Agenda

By Junko Yoshida

What’s at stake?
Europe is no longer content to be a niche player in the global microelectronics industry. Instead of remaining focused only on established strengths (i.e. MEMS, sensors and power electronics), Europe has awakened to the significance of manufacturing. Three elite microelectronics research institutes aim to help actualize the EU’s new industrial policy.

Read More »Chips Act: Europe’s Ambitious R&D Agenda