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This CES is (Almost) All About AI
CES opened with a bang as the queue to hear Nvidia CEO Jensen Huang stretched 200 meters long. Our Day 2 podcast concludes, AI is already the star this year at CES.

What’s Cooking at OYR (and at my house)
Mike Markowitz assumes the role of editor-in-chief at the Ojo-Yoshida Report with a mouthwatering introduction.

NXP Heats Up Auto Play with TTTech Auto Buy
NXP Semiconductors is powering up its software-defined vehicles (SDV) offerings by purchasing Austria’s TTTech Auto.

Prefix AI, Nvidia and TSMC will dominate a slow 2025
Except for the AI-related activities, 2025 looks set to be a low-growth year for semiconductor manufacturers.

Mitsubishi Deal Boosts Seeing Machines in SDV Market
Mitsubishi’s new investment in Seeing Machines highlights the importance of driver monitoring systems in the development of software-defined vehicles

The Heat is on for Multi-die Design
Heat has always been a major design issue for chipmakers, but its role has become amplified and proven more challenging in the multi-die design era.

Google and Synaptics Jointly Kick off 2025 Edge AI Race
Semiconductor supplier Synaptics and hyperscaler Google are teaming up to accelerate the deployment of Edge AI

Intel Needs an Active, Competent Board, not a ‘Savior’ CEO
Intel has reached a breaking point, and the board of directors should take decisions about its future now and not wait until the appointment of the next CEO.

AI Past, Present, and Future (Part 3)
In addition to myriad roles “behind the scenes,” people are finding artificial intelligence to be increasingly helpful and useful on a personal level. Let’s hope things stay this way.

The ‘Wild West’ of Cybercabs in Five Easy Steps
Phil Koopman’s playbook identifies a plausible path for carmakers and tech companies to follow. Given a strong incentive, “it only takes one company to do this at scale, which will trigger a race to the bottom,” he says.

Asking the Right Questions & ‘Reading’ People
In “Backbone,” author David Schneer takes an unconventional path to make the case for the value of qualitative research.

China Isn’t for Everyone, Maybe Not Even Nvidia
Nvidia may not want to, but it should exit the Chinese market. Geopolitical powers are warring, and technology firms will be mangled. Being able to walk away from the nastiness is a step that Nvidia should not hesitate to take.

What’s the Long-Term Outlook for Auto Chip Industry?
In the face of the seeming despondent industry dynamic, here’s why I contend there are good reasons to cheer the long-term outlook for the industry

GM Rips Away the Cruise ‘Band-Aid’
We got Phil Koopman, professor at Carnegie Mellon University, and Bryan Reimer, research scientist, as our podcast guests to discuss how GM’s decision to end its Cruise experiment affects the future of ADAS, robotaxis and personal autonomous vehicles (PAV).

With AI accelerator integrated, ST Calls New MCU a ‘3rd Seminal Moment’
ST is hoping to establish itself as a genuine AI leader in the embedded world.

ST Looks Beyond Troubled MCU Waters
The MCU market debacle derailed ST’s $20 billion short-term revenue objective. The executives are regrouping for another run at this goal but they are being a lot more flexible about the dates this time.

Can South Korea Get ‘Processing-in-Memory’ to Stick?
PIM isn’t new. Companies big and small have long been trying to embed processors in DRAM, with little take up. What will tip the balance?

Accelerating IoT Innovation with Pre-Certified Wi-Fi Modules
To accelerate innovation and extend the real-world benefits of the IoT, device makers need solutions that simplify development.

AI Past, Present, and Future (Part 2)
Artificial intelligence and machine learning applications are popping up all over the place these days. Some make us say, “Oooh, Shiny!” Others make us exclaim, “Eeek, Scary!”

Infineon on Tightrope Chasing AI Power and ‘Green’
Infineon wants to help electronics makers with efficient power management devices but can this quest profitably co-exist with environmentally friendly production?
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Accelerating IoT Innovation with Pre-Certified Wi-Fi Modules
Irvind Ghai, vice president of Wi-Fi Solutions, Silicon Labs